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On 19th December 2004, Isman H. Suryaman launched his first book with the title "Bertanya atau Mati" (BaM) at the Comedy House, Dago Plaza Bandung. This inspirational and humorous book is a series of essays about various simple issues of our daily life. Through this book, Isman is trying to invite readers to pay more attention to their lives and to see how simple they are. Wrapped up with a late-night show [format] and hosted by Riyo from Comedy House, Isman also showed the guests a new concept for a "book launching" event which is funny, creative and extraordinary.
--Bandung Advertiser issue 24/Year 3
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